For most Latvians,
television is a service that comes over the net, so it rightly
belongs in a telecoms blog. And anyway, what is telecoms? More and
more, it is using a computer with a voice/video chat function. I am
not only talking about Skype
and its clones, but also those computers with voice functions that we
call smartphones, such as the iPhone4s.
There has been a big hoo-hah
about television in Latvia, mainly because of a big merger between a
subsidiary of Sweden's
Modern Times Group (
MTG),
TV3 and another
privately owned TV company
Latvijas Neatkarīgā televīzija
(
LNT).
TV3 and
LNT
were both loss makers in a
drastically reduced advertising market and it was a matter of time
before
LNT would
go down first, taking a pretty talented crew and substantial audience
down with the ship. So the move was necessary, and, even if it
established a kind of Swedish monopoly on commercial television (with
lots of restrictions imposed on the deal by Latvia's Competition
Council) it was still better than the alternative of
LNT
going
down or being sold to some murky Russian media group.
Up
to now, both channels have been paying customers of
Lattelecom,
both for its terrestrial digital broadcast services (with the digital
signal also going out over
Lattelecom's
interactive IPTV service). Oddly,
Lattelecom's
CEO
Juris Gulbis spent quite a few tweets criticizing the merger, even
though both were his customers and it really didn't matter who owned
them as long as they pay their bills. In 2013, if amendments to the
Electronic Media Law are passed, it will put an end to something
called “must carry” and both commercial channels, hitherto
broadcast over cable and internet networks for free, will be able to
charge cable operators and, eventually, viewers, for watching them.
Kaspars Ozoliņš, the CEO of
MTG
Baltics says
the extra revenue will allow him to expand locally produced
programming on both “national” commercial channels, thereby
retaining and increasing his audience and the base for future
advertising.
It
may, however, be too little and perhaps too late. A lot of cable
operators are saying they will relegate both national commercial
channels to premium packages with fewer viewers, defeating the
purpose of increasing the number of viewers. Others will pay but
won't pass on their costs to their viewers (the head of a small cable
TV operation in the town of Kuldiga told me this). Still others may
use their cable networks as “common antennas” and feed the
terrestrial digital signal (still for free for all of 2013) to their
viewers. Those who have modern television sets with built in digital
decoders will see the feed effortlessly, others may have to rig their
Lattelecom
terrestrial
decoders to the cable network. So it looks like lifting “must
carry” will not exactly free the Golden Goose to go flying into the
coffers of
MTG.
An
interesting and still struggling free internet TV operation is
draugiem.tv,
launched by the social
network of the same name. Its assortment of channels is still
limited, but still includes
BBC World.
It seems that the commercial Latvian networks see it as an upstart
and have blocked
draugiem
from using their signal. Look for a proliferation of internet TV and
TV aggregators in Latvia as entrepreneurs discover how relatively
easy this is to do.
On
another note, I tested the new random videochat application
Airtime.com. The
jury is still out. I ended up talking to an internet entrepreneur in
The Hague, told him about
TechHub
Riga. Before
him, some murky faces appeared (bad lighting, bad cameras), not eager
to talk. So it could be another
Chatroullette,
which by many accounts degenerated into a series of exhibitionists
looking for random “viewers” of their attributes.