Swedish online video editing company looks East

Jaycut, a Swedish online video editing company, thinks Eastern Europe is an interesting potential market for its services. So far, the Stockholm-based company, founded in 2007, has a major customer in IKEA, the Swedish/global do-it-yourself furniture and home furnishings company. It has set up a website for customers to show off their home decoration solutions using IKEA's stuff, upload any raw video and edit it down to a presentable video spot.
While in Stockholm recently, I talked to Jonas Hombert, co-founder of Jaycut: