Bite Latvia, the third Latvian mobile operator, has offered to take on all the customers of TG Mobile, a virtual operator running on the Bite network. The announcement comes after Telekomunikāciju grupa (TG), a Latvian alternative telco service provider, said it was leaving the mobile business for undisclosed reasons.
TG Mobile's revenues rose 37 % to LVL 7.32 million in 2007. The withdrawal of TG from its MVNO business appears, on the surface, to be "Gefundenes Fressen" for Bite as the Germans would say (meaning a meal found lying around). However, time will tell. TG Mobile emphasized cheap voice services, while Bite has been moving to expand and deepen its mobile internet coverage and quality of service. In fact, the virtual operator (at least so a quick look at its home page shows) offered no data services. So the problem is -- will the folks who choose to stay with Bite (where they always have been -- TG Mobile started in January 2007) upgrade to Bite's mobile internet (which I have tested, and which, with a few strange glitches, works rather well). In any case, it is a big "Fressen" for Bite, which had revenues of LVL 11.8 million in 2007. If most or all of TG Mobile's customers stay with Bite, it will be a substantial boost to revenues on top of a doubling in 2007 and a 39 % rise in the first quarter of 2008.