Swedish media getting a grip on mobile and multimedia?

Tomas Bennich, who runs the Swedish Mobile & Multimedia Showcase, formerly known as the Swedish Mobile & Broadband Showcase, formerly known as the Swedish Mobile Showcase (a mere three years? ago), talks about how the business is changing, how Swedish big media are taking the new seamless mobile/broadband/always-connected world seriously, as well as about the special entrepreneurial climate in which new solutions are created. Oh yes -- you probably knew that Spotify and Voddler are Swedish innovations?