The customers in the Baltic countries are ready to adopt a product such as SAP's Business By Design even if it will be slow in coming to all markets for a number of apparently logical reasons. One is that SAP wants to be sure of the quality of Business By Design (essentially all SAP ERP functionality delivered as a service) and the other reason is that it has to provision the data centers and clouds needed to meet customer demand.
I met SAP Baltics CEO Carl Langhorn at the annual SAPPHIRE NOW conference in Frankfurt and he made these remarks to camera:
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