air Baltic: bad e-commerce Latvian style

This is how I understand e-commerce: I am my own salesperson, cashier and give away some important personal details to boot, and I generally get stuff or services I need cheaper. The e-retailer gets free sales labor (me), a free cashier (me, doing the payments online) and a free market survey interviewer (me, my address, what I bought all in the data base).
air Baltic, Latvia's national carrier, is breaking with this model and charging an outrageous LVL 6 (around USD 13.30) per person in any single transaction for buying e-tickets on the internet. That is, if there are three people flying to Paris on a single ticket purchase (say, mom, dad and the kid, and mom pays with her credit card) that single transaction is charged an additional LVL 18. The credit card payment is entirely electronic, at infinitesimal cost, so there is absolutely no cost justification for this fee. air Baltic charges a practically infinite markup on any single online transaction for which it incurs no cost whatsoever and has already been saved the expense of a ticket agent, printing tickets, etc.
This has been going on for some while, but in the summer doldrums (and after looking at some options for flying to the US via Stockholm), I think it is necessary to mention how this airline simply fucks with its customers on the internet. No other words for it. At least they could have called it a fuel surcharge.
Look for pay toilets on air Baltic next, seriously....
I am not singling out air Baltic. Ryanair is the master of endless pesterware that keeps asking whether I want to buy travel insurance, as if saying a) their aircraft are unsafe (not true) or b) the intra-European treaties on health services don't work or c) their destinations are either crime ridden, pestilent, or both, so get insured!
In the US, an American Airlines flight attendant threw a nervous and autistic toddler off a plane. No need to protect airlines from terrorists when they already have them on staff...
Which brings me back to air Baltic which also hassled my wife and child when she showed her Swedish passport (not her Latvian one that has the kid in it) and the kid his Latvian one. They demanded all kinds of documentation that the fuckwit Latvian authorities require (Schengen, what Schengen??), so fortunately my son had his American passport and then they let him fly. Don't tread on me. Hoo-yah!