A Latvian race for user-generated mobile content?

Just a short note before I fly off to the States: Amigo, the virtual operator using Latvian Mobite Telephone's (LMT) network, has launched a feature that pays users for their multimedia content (MMS images, video, ringtones, etc.) Payment is up to LVL 0.20 per item downloaded (presumably as Amigo pre-paid credit for use when calling). Launched amid some fanfare, the Amigo service pays more than a similar user-generated deal on Bite (which pays only up to LVL 0.04 per download). Apparently, both services believe that a critical mass of multimedia capable phones has appeared among Latvia's nearly 2 million mobile phone users (including large numbers of pre-paids). The Bite offer has not been widely publicized.