I recently did an e-mail interview with Šarunas Čomentauskas, marketinga manager of the BITĖ Group regarding their plans for mobile entertainment. This was research for an article I did for Kapitāls, the Latvian language business magazine that is part of the LETA group of information services companies that I work for. It is interesting enough to publish here (also easy, since our correspondence was in English).
Meanwhile, Zetcom, the company behind virtual operator Amigo (phone cards of the same name, use Latvian Mobile Telephone/LMT's network) announced a scheme to pay up to LVL 0.20 for downloads of user-generated content for mobile phones. This tops what Bite offers for its Foto Bazaar -- LVL 0.04. The Amigo platform is called Multivide.
Due to a copy-past from a Windows Word file, this could look a little strange...
We have about 25 thousand unique users per month. Each of them opens up on average 59 pages per month.
We have our own content and provided content. In total draugiem.lv and one.lv services (social networks for Latvian and Russian speakers, respectively) are absolute leaders. Concerning BITE content – games and polyphonic melodies are the most popular products, and they are 3 times more popular then true tone melodies.
One.lv has largely left this kind of business and is using mobile for transactions and access related to its social network.
However we think commercial content will not disappear at all, it might become more localized. We also observe a new trend in the market - free content, which is supported by advertisement.