Baby, you can't ride that (Lattelekom) cow

Ever so often (in Latvia, more often), state agency decisions deserve the colorful label of being totally fuckwit.
While I try to be serious in tone on this blog, this designation comes to mind after the decision by Latvia's Competition Council condemning a series of ads by Lattelekom asserting that it was plain stupid to call people on mobile phones when landlines (preferably Lattelekom's) were available.
Lattelekom compared this to other bizarre and stupid actions, such as riding a cow, combing one's hair with a rake and eating with a shovel. For comparison with landline rates, Lattelekom used numbers that looked suspiciously like Tele2's rates. Tele2 prides itself on being the "price leader" (although its price war with LMT has had a somewhat long truce).
Tele2 went to the Competition Council crying foul and asserting that its image had been damaged (a bunch of Swedish cow-riders, right?).
The Lattelekom ads were, though bizarre, memorable and successful, and for the Competition Council to call them unfair and to say that making a voice call in one medium or the other was unfair comparison is, well, you saw the word above, to put it mildly.
I would also suggest that Tele2 give it a rest. They may have scored a victory in this wacko dispute, but if Lattelekom has to take down its cows (seriously, they gotta retract the ads), then Mats Tilly, Tele2's Managing Director in Latvia, is riding away from his "victory" on a silly donkey, just like Don Quixote after his latest round with the windmills.