Thursday, July 14, 2005

The fruit, the non-explosive, and what about Mom?

Lattelekom presented its, as one would say in several European languages, daughter companies Citrus Solutions and the business process outsourcing company C1 (formally know as Contact Center 118, the call center and other customer contact services outfit). I already commented on Citrus' name, but actually, it is quite appropriate, when explained in terms of citrus trees blooming, blossoms, fresh fruit and all that. C1 has some associations also, like Call One, or number one or whatever. My first thought, however, was of the military plastic explosive C4. That is why this blog is an outlet for my more perverse associations...:).
However, the most interesting things that could be heard around and about today's (July 14) debutante presentation of both daughters was what Mom (Lattelekom) was going to do now that these full grown girls were out of the house (alas, Verdi, the IT daughter, is still chained in the attic, what's left of her, and we don't talk about that...).
Mom, it would seem, is getting a bit dowdy, fixed voice and just a (growing) sprig of DSL in her hair to remind us that there is still life in the girl. Relations with cousin Latvian Mobile Telephone (LMT) are still a bit too distant to open shop together (selling fixed and mobile under one roof, as many other operators do around the world). So what to do now that the girls are grown up? Wait, for one thing...
Wait for WiFi/Mobile convergence and throw in, possibly, WiMax and people will suddenly find that Lattelekom is right there on their WiFi/WiMax equipped mobiles (I think Nokia has a few, the Communicators). Also, expect Mom to become a major TV and entertainment platform and push the conversion of more and more ordinary fixed lines to DSL, with higher speeds for lower prices (the only game in town, although once we all become accustomed to broadband being as ubiquitous as electricity, there won't be room for many Latnet-style SNAFUs/situation normal, all fucked up, for my Latvian readers/, never mind the breakdowns a few years ago that Lattelekom's Apollo endured with its international lines due to fuckwit fishermen off the Swedish coast, etc.). So that's my take on it...tired, end of a busy day.

5 comments:

mxz said...

Well, I was there and thought that "fruit, blossom and tree" talk was way too cheesy. AND I didn't know telecomunication journalists can get THAT excited about some "hidden meanings" in company logos/names. (Not you.)

Anonymous said...

And the first daughter company, Lattelekom Sakaru Sistemas? Juris forget about this one?

Juris Kaža said...

Not much left of Sakaru Sistemas, is there? Teleparks shops are gone.

Juris Kaža said...
This comment has been removed by a blog administrator.
P.S. said...

Sakaru Sistemas is one of biggest partner for support and management of CPE, PBX for Lattelekom Corporate Solutions Division. And it's huge ammount of corporate customers. I suppose, after Sakaru Sistema sold Teleparks, they started to be profitable.